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February 26-28, 2018
Sheraton San Diego Hotel & Marina


VIBE Conference is the #1 Education Program for On-Premise Beverage Decision Makers!

The mission of the annual VIBE Conference is to provide current, actionable and pertinent education to beverage executives which enables these multi-unit operators to produce a cutting edge beverage program for their concepts. Organizations supporting and/or supplying these beverage operations participate as sponsors and program participants allowing relationship building through networking and educational interaction.  An advisory committee of key beverage decision makers, sponsors, consultants and agencies guides the development of the entire scope of the conference.


  • On-Premise Chain Restaurant, Hotel, Cruise-line, Casino, and Contract-Foodservice Corporate Executives, Operators, Beverage Directors, Marketing VPs, and F&B Executives
  • National Accounts and Marketing Executives from leading beverage supplier companies; Distributors & Brokers (suppliers must be a VIBE sponsor to participate)


The Best Program:

  • Original and Custom Beverage Research presented only at VIBE.
  • NEW! VIBE Workshops will be recorded and can be purchased here! Relive sessions, watch those you missed and more!
  • Impactful Keynotes & General Session Speakers
  • Interactive Workshops and Beverage Tastings
  • Read quotes!

The Best Networking Opportunities:

  • Tuesday - The evening will showcase delicious recipes to sip and savor while conducting business and learning about new beverage trends.
  • Wednesday - Network and enjoy cool drinks.

Featured Emcee:

  • Tony Abou-Ganim, Celebrity Mixologist & Beverage Expert