The #1 Education Program for On-Premise Beverage Decision Makers & Their Supplier Partners

February 24-26, 2020
Omni La Costa Resort & Spa / Carlsbad, CA

Register Today Group

Conduct a year’s worth of business in just 2-days!

Shake hands with leading beverage suppliers and hear from industry experts at VIBE Conference 2020:

  • New speaker line-up! You can’t afford to miss beverage research and findings presented only at VIBE Conference from Omni Hotels & Resorts, Abuelo’s, Nielsen CGA, First Choice Brands, Cohn Restaurant Group, Technomic, Applebee's and many more!  View the 2020 speaker lineup
  • 6 General Sessions covering hot topics: Cannabis Hospitality, Hotel F&B Trends, Retail Disruption, Frequency Disruption & More
  • 12 New Workshops tackling global and local trends, wine, status of beer, growing green and more!
  • Sip on this! 3 New Tastings: "Me and My Negroni...Which Gin is Right for You?", A Rosé for All Seasons and Making Use of Secondary Ingredients
  • Experiential networking opportunities to taste the latest beverage trends from sponsors

Who Should Attend

Corporate level beverage buyer or chain decision-maker (Owners, Operators, Beverage Directors, Marketing Executives, and F&B Executives) of a national account restaurant chain, hotel chain, casino, cruise-line, or contract foodservice business.  Industry suppliers must be a sponsor to attend VIBE.

View 2020 Agenda Group

"Great presentations, great content and great networking! VIBE provides timely information to keep up with what my guests are looking for."

Chris Hein, VP of Food and Beverage, The Old Spaghetti Factory

Why Attend VIBE Conference?

This is the nation’s most influential gathering for the beverage industry:

  • Learn about new developments and trends.
  • Be inspired.
  • Meet with leading beverage suppliers.
  • Network with other Operators.
  • Compare products.
  • Find solutions specific to your company needs.
  • Gain firsthand experience.
  • Check out the competition.
  • Consolidate the purchasing process.
Learn More Group

Snapshot: What's New

  • Location! Omni La Costa Resort & Spa in Carlsbad, CA - From an award-winning spa to eight sparkling pools, Omni La Costa Resort & Spa provides a refreshing retreat any time of year
  • Schedule! Happy Hour on Monday and Awards Presentation on Wednesday
  • New speakers, tastings and beverage research findings



2020 Mixology Video Releases!