Vibe Conference

Is your beverage program one of the best in the business?

đź“… Submissions open September 14

The Vibe Vista Awards recognize the on-premise beverage programs raising the bar through innovation, creativity and business impact.

Put your program in the spotlight and earn recognition among the industry’s best. Entries are judged by an independent panel of beverage and hospitality leaders.

2027 Award Categories

  • Best Beverage Menu  
  • Best Spirits Program
  • Best Wine Program
  • Best Beer Program
  • Best Beverage Limited Time Offer
  • Best Overhaul of Beverage Program
  • Best Overall: Cruise
  • Best Overall: Airline

Get ready to show the industry what sets your program apart.

What it means to win a Vista.

A Vista Award puts your program among the industry’s best, recognizing the ideas, execution and results shaping what’s next in beverage.

Detailed Entry Process

Detailed Entry Process

Submissions require in-depth responses, supporting materials, and program documentation.

Results-Driven Evaluation

Results-Driven Evaluation

Programs are assessed on business impact, guest engagement, and measurable success.

Independent Expert Judging

Independent Expert Judging

Every submission is evaluated by an independent panel of beverage and hospitality leaders.

Recognition that Matters

Recognition that Matters

Vista winners earn one of the industry's most respected honors in on-premise beverage.

The perks of winning a Vista.

Don’t just compete. Be recognized.

  • Join standout winners: Be recognized alongside brands like Applebee’s, Princess Cruises, Marriott and Delta Sky Club.
  • Take the stage: Celebrate your win at Vibe in front of the industry’s leading beverage executives.
  • Build industry recognition: Gain visibility through Vibe’s newsletter, social media and media coverage.
  • Elevate your program: Showcase your team’s innovation, execution and impact.
  • Take home the honor: Receive an engraved Vista Award celebrating your achievement.
Vibe Conference