Vibe Conference

CORE is the charity of choice for the Vibe Conference

As many of you know, CORE was founded by members of the beverage vertical.  Your support over the years has helped to create CORE – a valuable resource to food and beverage service operations across the country.  As their visibility increases, they need our continued support.

CORE: 501(c)(3) a national non-profit that is dedicated to serving food and beverage employees with children to provide financial relief when either the employee or their child faces a health crisis, injury, death or natural disaster.  In 2020, CORE granted out $1.5M to help more than 500 families and 1100 children across the industry and country. CORE grants to all 50 states and employees can apply on line for a grant or be referred. 

For more than 10 years, CORE has partnered with Vibe Conference raising over $500,000 thanks to generous and supportive Vibe operators and sponsors. More information at

We hope you’ll join us in supporting this important organization. There are many ways to make a difference! 

Direct donations:  

  • If your company has a corporate giving program, consider encouraging them to make a direct donation to CORE aligned with your Vibe participation.
  • Companies that donate $1,000 or more through your VIBE sponsorship will be recognized on stage, on event signage and you will receive credit from CORE to reach a partnership level starting at $10,000. CORE provides benefits and resources for partners to donate or raise $10K or more.  Use this link to ensure your donation is aligned with Vibe. 

Donate Item's for the CORE Silent Auction at Vibe:  

  • One of the major CORE fundraisers at Vibe Conference is a silent auction. Items such as hotel stays, private tours, restaurant gift cards, Chef table dining experiences, memberships, celebrity autographed items and the like are very desirable.    
  • If your company is interested in donating an item for the silent auction, complete the CORE donation form or contact Jill Chapman at to coordinate the donation of your auction item. 

Get Creative! Special F&B Charity Promotions:  

If you’re an operator, consider a program that gets your customers engaged in supporting CORE! A few of the most successful examples include: 

  • Beverage Promotions: Smokey Bones​ promotes one cocktail on their menu that includes a $1 donation to CORE for every drink sold. This year-round beverage promotion is the most successful beverage promotion to date, and has raised more than $50k for CORE!  
  • Employee Tip Promotion: Monkey’s Tail Restaurant​ informed customers that they would match customer tips and donate the matched amount to CORE.​ More than $3k was donated from a single location on a single day – and the average tip increased to 30%!  
  • “Add A Side of Hope” Online Promotion: California Tortilla promoted a direct link to donate to CORE during the online ordering process, and offered a free taco to anyone who donated.  
  • Operator/Supplier Special Event Promotions: Copper Cane Wine & Provisions Pour have collaborated on “Pour for CORE” tasting events/beverage promotion/wine dinner​s. 

This is just a small sampling of some of the creative promotions organizations have developed to support CORE. Contact Jill Chapman at to discuss ideas that will work for your organization!