Why Sponsor VIBE?
Meet & Educate Top Decision Makers
VIBE Conference is known as the industry’s best quality conference for attracting the top chain buyers and beverage decision-makers from across the country. The topic at VIBE is BEVERAGE - from start to finish! In our information rich environment, attendees find a program of general sessions with new ideas, on-target facts, original research, and tasting opportunities.
Time to Connect
The VIBE Conference pre-function areas boast a buzz of activity both days, with alcohol free refreshments, conversational seating and small tables so you can conveniently schedule informal meetings with operators, internet access, and a great way to connect with others.
Showcase Your Products
Beverage trends and innovations are brought to life for attendees by incorporating sponsors’ products and ideas into tasting opportunities showcasing the latest flavors and beverage ideas. Both evenings, in different formats and with different drink ideas, attendees experience on-trend/on-target beers, wines, cocktails, and specialty drinks, many of which are created and served by award-winning Celebrity Mixologists. Early evening events allow for sponsors to have smaller group entertaining time for more one-on-one discussions with key buyers.
Opportunities that Fit Your Size + Budget
VIBE has five Sponsorship categories so your company is offered a perfect fit for your size and budget. Categories are: Pinnacle, Cameo, Emerald, Sapphire and Ruby. Category qualification is dependent on the size of the company and product line as pre-determined by the VIBE team.
View a sample list of Operators that attended VIBE Conference 2021:
|AMC Theatres||Product Strategy|
|American Social Bar & Kitchen||Director of Operations|
|Apple American Group||Marketing Manager|
|Applebee's||Vice President, Bar & Beverage|
|Bar Louie||SVP Culinary|
|Benchmark Global Hospitality||SVP, F&B|
|Better Beverage Bureau||CEO|
|BJ's Restaurants||Senior Buyer, Wine & Spirits|
|Brinker International||Director of Marketing|
|Buffalo Wild Wings||Director of Beverage Strategy & Innovation|
|Caboose Brewing Co.||Partner|
|Chili's Grill & Bar||Bar & Beverage Marketing Manager|
|Cinépolis Luxury Cinemas||National Beverage Manager|
|Cohn Restaurant Group||Beverage Director|
|Cuba Libre Restaurant & Rum Bar||CEO|
|Darden Restaurants||Sr. Director of Beverage|
|Dave and Busters||VP of Culinary & Beverage, R&D|
|FSC Franchise Co.||Vice President of Company Operations|
|Galaxy Theatres||Director of Food & Beverage|
|Great Wolf Resorts||Corp Director of Food and Beverage|
|Grub Burger Bar||President|
|Hawkers Asian Street Food||Beverage Manager|
|HEI Hotels & Resorts||VP of Food & Beverage|
|Hilton||Director Brand Food & Beverage|
|HOA Brands, LLC||Senior Vice-President, Marketing|
|Holland America Line||VP - Hotel and Food & Beverage|
|Hospitality Ventures Management Group||Vice President, Restaurants & Bars|
|Howl At The Moon||Beverage Director|
|Hyatt||Corporate Director of Operations|
|Islands Fine Burgers & Drinks||Vice President of Food & Beverage|
|IWSR||US Business Development Director|
|Landry's||DVP Wine and Spirits|
|LAWRY'S RESTAURANT GROUP||Director of Beverage|
|Lazy Dog Restaurant & Bar||Sr. R&D Culinary Technician|
|Marriott International||VP, Food + Beverage|
|Omni Hotels & Resorts||Vice President of Food & Beverage, Rooms|
|Out West Restaurant Group||Chief Executive Officer|
|P.F. Chang's||Beverage Marketing Manager|
|Pacifica Hotels||Corporate Mixologist|
|Pacifica Hotels||VP Corp F&B|
|PENN NATIONAL GAMING||DIRECTOR STRATEGIC SOURCING|
|Plaza Azteca Restaurant Group||Plaza Azteca Beverage Executive|
|RWT Marketing||VP Marketing|
|Sammy Hagar Restaurants||Executive Vice President|
|Sodexo||Director, Beverage Programs|
|SSP America||VP, Commercial|
|Straight Up Solutions||Senior Manager of Business Operations|
|Taffer's Tavern||Vice President Corporate Operations|
|The Brass Tap - Wiregrass||General Manager|
|The IWSR||Business Development Director - Americas|
|The Monsaraz||F&B Manager|
|The Old Spaghetti Factory||VP of Food and Beverage|
|The Village Dallas||Director of Beverage|
|Tin Roof||Beverage Director|
|Torchy's Tacos||Director of Beverage Innovation|
|True Food Kitchen||Director of Beverage|
|Twin peaks||Director of Menu Innovation|
|Uno Restaurants LLC||Beverage Director|
|Vino Volo/Paradies-Lagardere||National Beverage Director|
|Wahlburgers||VP of Purchasing & Beverage|
|Wild Wing Cafe||Beverage Partner|
|World of Beer||Sr. Director of Purchasing, Food & Beverage|
Added Showcase Opportunities
Enables the category sponsor to have their name on the award and to personally present that award to the winning chain’s recipients on-stage at the conference general session.
During VIBE’s opening cocktail extravaganza each year, there is a limited opportunity for non-competing sponsors to partner at a bar with a Celebrity Bartender and showcase cocktails made with your product - attracting attention directly in the hands of decision makers. Opportunities are limited! Pinnacle sponsors receive 2 recipes and Cameo sponsors receive 1 recipe.
"The quality of operators at VIBE is impressive. Each year I meet new operators in a comfortable setting." Damian Shine, VP National & Global Accounts, Uncle Nearest Premium Whiskey
"My first VIBE! I was impressed with the quality overall, and particularly pleased with the relaxed way of interacting with other like-minded professionals all keyed in on delivering results for our common customers." Tait Lifto, National Key Account Manager, Founders Brewing
"Always a very productive, a great networking opportunity, and a well-thought out conference driving visibility and brand awareness for suppliers & their products. Looking forward to 2021 and thank you to the VIBE committee for all that you do for us!" Ashlee Lowery, VP National Accounts - On Premise, Q Mixers
"I have always found the VIBE conference to be a key building block in my planning for the coming year. Market trends, new relationships, touching base with current customers and just staying informed by having casual conversations with friendly competitors - I always leave feeling better prepared for the year. " Rob Bickford, Director of National Accounts, Copper Cane Wines & Provisions
"A very good conference. Great Data & Trend information that I believe the whole audience enjoyed and appreciated. The panelists were very forthcoming and provided great insight and information for the suppliers in the room"
"Speakers were great and really enjoyed the valuable trend and data insights presented. Also the operators in attendance were awesome from a supplier standpoint." Randy Caler, Key Account Manager, FIFCO USA
"I loved being able to socialize and build rapport with customers and industry representatives. Thank you for an amazing time!" Leah Hazelton, National Accounts Manager, On Premise, American Beverage Marketers
"Great opportunity to meet customers--this is the best networking event!"
"VIBE is a well-organized culmination of relationships, insights and strategy allowing participants to engage and learn in an interactive setting."
"The most value add conference for networking & brand exposure within our industry. Year (2) for our company was even better than year (1) & I know year (3) will be the best yet! Thank you to the Vibe committee & team for all of the support and representation." Ashlee Lowery, VP of National Accounts
"One of the most essential events to attend every year. Thank you VIBE for another incredibly insightful and valuable experience!"
"The best place to meet your important customers, introduce yourself to new faces and get up to speed on trends and changes going on in our industry!" Rob Bickford, Dir National Accounts On-premise, Copper Cane Wines
"VIBE is an excellent resource to learn industry trends, network, and gain valuable insights to the restaurant and beverage trade." Rita Di Lello, V.P. National Accounts On-Premise, J. Lohr Vineyards and Wines
"The show was amazing, we were able to connect with so many potential clients."
"I loved Kathy Casey's workshop about wow factor. I found it to be very informative, ahead of the curve, and interactive with everyone in attendance." Marc Tiberia, Infinium Spirits
"Unbelievable networking experience. Thanks!"
"A powerful venue for networking!" Dave Dronkers, President Founder, Dronkers Solutions
"First year our company has attended & was well worth every minute! Looking forward to 2019 already!" Ashlee Bennick, Director of National Accounts, Q Drinks
"Invaluable information of the restaurant industry and trends. A great opportunity to meet with industry leaders and network with operators and suppliers." Katie Walker, Sr. BI Analyst, Ste. Michelle Wine Estates