Brandy Rand

Bio:

Brandy Rand is the Vice President of Hospitality at Questex, the leading information and events company focused on the experience economy. The Hospitality portfolio includes Bar & Restaurant Expo, Vibe Conference, The Hospitality Show, Hotel Management and related media assets.

Brandy has over 20 years of senior leadership experience in the beverage industry and B2B information services. Previously, Brandy was the Chief Strategy Officer at IWSR Drinks Market Analysis, where she successfully developed a market-leading U.S. research and commercial division, oversaw global product verticals, and drove analytical intelligence in key practice areas.

She also held positions at Bacardi Limited and Allied Domecq Spirits & Wines (acquired by Pernod Ricard) across brand strategy, communications, consumer engagement and product innovation. Most recently, she was the Founder and CEO of ThirstWell, providing strategic advisory and insights to private equity, the beverage industry, and B2B information services businesses.

Brandy is a trusted partner to multinational corporations, financial institutions, trade organizations and executives in the drinks and hospitality business in the U.S. and globally. She is a frequent speaker on trends in the industry across various conferences, podcasts and webinars: Jefferies, Beverage Forum, Bar Convent, Evercore, BevNet, Tales of the Cocktail, Distilled Spirits Council, National Beer Wholesalers Association, Bar & Restaurant, National Alcohol Beverage Control Association, World Brewing Alliance, VIBE, Brewer's Association, Wine & Spirits Daily and Beer Business Summit, and Vinexpo.

A cited expert on the beverage alcohol industry and consumer trends, Brandy has been in the Wall Street Journal, CNN, Fortune, Forbes, CBS Marketplace, Bloomberg and other global news outlets. She is also a published author and contributing writer for various trade and consumer publications.