David Crooch

Bio:

David Crooch is the Co-Founder & CEO of Ritual Beverage Company, a leader of the rapidly growing non-alcoholic beverage industry, creating inventive alternatives to alcoholic drinks. In 2024, Diageo acquired Ritual Zero Proof, and David now works as the general manager for Diageo Non-Alcoholic Beverages.
 
For the past twenty years, David’s interest and knowledge in fitness, nutrition, health and wellness, paired with his passion for entrepreneurship, has driven his success in launching and leading businesses in the intersection of nutrition, health, and innovation.

In 2002, David started his entrepreneurial career when he founded Dynamic Biomechanics, a Chicago-based fitness, therapy, consulting, and educational company, and ran it for twelve years. Following this venture, David launched Crave Protein, an innovative and creative combination of protein powders, that mixed the benefits of real food with the convenience of supplements. David was also the Founder & CEO of Parks & Nash, a gluten-free, instant bone broth soup packed with collagen and vegetables that launched in over 4000 stores across the US in just 18 months. 
 
David's leadership extends beyond his own companies, as he is an active board member, advisor, and investor across the ever-growing and exhilarating CPG (Consumer Packaged Goods) sector.