Paul Asikainen

Bio:

Paul Asikainen is Director of Education for Ste. Michelle Wine Estates, where he leads wine education, trade development, and brand advocacy initiatives across one of North America's premier wine companies. With more than 25 years of experience spanning luxury hospitality, wine education, sales enablement, and beverage leadership, he has dedicated his career to making wine more engaging, meaningful, and relevant to today's consumers and trade professionals. Recognized for his ability to blend expertise, storytelling, and practical business insight, Paul has helped educate and inspire thousands of wine professionals, buyers, and consumers across the industry.