Fast Casual's Approach to Bar Experiences

Tue, Feb 24 | 01:30 PM - 02:15 PM
Town and Country D

Session details:

The lines between QSR and fast casual continues to blur, but one differentiator is emerging as a powerful tool for driving connection and elevating the guest experience: the bar. While alcohol consumption trends downward nationally, select fast casual brands are finding remarkable success by thoughtfully integrating bar programs that go beyond simply selling drinks.

Join us for a dynamic discussion with concepts that have cracked the code on creating bar experiences that drive community, energy, and repeat visits in the fast casual environment.

Key Topics:

  • Defying the decline: How these brands are growing alcohol sales while national consumption trends downward.
  • Hospitality at speed: Balancing the personal touch of bar service with fast casual's efficiency model—and what traditional operators can learn.
  • Creating new occasions for beverages
  • What's working now: Current flavor profiles, drink trends, and menu strategies resonating with today's guests.

Whether you're exploring beverage expansion or looking to optimize an existing program, this session will provide actionable insights on how the bar can become a competitive advantage in creating memorable guest experiences and building lasting community connections.

Format :
Breakout Sessions
Track:
Vibe