How the On-Demand Economy Rewired the Path to Purchase

Session details:

The on-demand economy hasn't just changed how consumers buy—it's transformed why and when they decide. Using Uber's unique data on both restaurant journeys and meal deliveries, this session reveals how today's "curious-loyal" consumers balance devotion to favorites with deliberate exploration.

We'll unpack the decision-making levers that matter—price, time, brand—and how they shift between impulsive cravings and planned occasions. At the core: consumers now demand control, and this mindset is reshaping marketing, operations, and strategy.

You'll learn:

• Behavioral patterns across delivery and mobility that validate cultural trends
• How path to purchase differs between spontaneous vs. planned moments
• What drives decisions in an empowered consumer landscape
• Actionable insights to meet consumers where they are