The THC Beverage Opportunity

Session details:

The cannabis beverage category is expanding rapidly into on-premise venues, with THC beverages creating new revenue opportunities and changing consumer behavior in ways that directly impact your bottom line.

Join Jake Bullock, founder of Cann—an alcohol-free, cannabis-infused social tonic—for a candid conversation about this emerging category. Jake will share real-world examples of how on-premise accounts are successfully integrating THC beverages, including insights from chains and entertainment venues.

Key takeaways include:

• The regulatory landscape: How the Farm Bill hemp loophole is creating a patchwork of opportunities across 30+ states, with surprising momentum in Southern markets.
• Consumer behavior shifts: Why THC beverages are extending dwell time and increasing per-guest spend—especially as GLP-1 usage rises and alcohol consumption declines.
• Operational considerations: Menu integration, margin impact, liability and insurance (including dram law extensions), and staff training protocols.
• Category growth drivers: How controlled on-premise consumption can capture demand that's currently going to unregulated channels.

Plus, get a taste of Cann (without the cannabis) at this session!

Whether THC beverages are on your radar today or not, state legislatures are debating this category right now. Operators who sit on the sidelines risk being left out of frameworks that could define access and profitability for years to come. This session will help you understand the opportunity, assess the risks, and decide if—and how—to position your operation for this next wave of beverage innovation.