Agenda Preview
In 2026, we’ve completely reimagined the Vibe Conference program from the ground up — new topics, fresh voices, and outside perspectives you won’t find anywhere else in the industry.
Get ready for Future Forward. A bold new program that breaks boundaries and challenges convention. Techno futurists and AI visionaries join the conversation to explore where innovation meets hospitality, while CEOs and industry leaders deliver the insights that matter most. You’ll also dive into social listening strategies, groundbreaking service models, and the trends that will define tomorrow’s guest experience.
The agenda will be announced soon, but here is a look at what to expect
- Predict the Future: Be the first to get unique future insights thanks to a combination of cutting-edge AI and alternative data sources most executives never consider.
- Stay Ahead of the Trends: Flavor trends start long before they hit the beverage alcohol market. Find out how to track them at the source.
- Cut the Wine Snobbery: An interactive session that includes tastings and techniques to boost wine sales.
- Play to Win: Learn how leading eatertainment concepts are rewriting the playbook on beverage strategy.
Unforgettable Moments. Epic Celebrations.
Vibe isn’t just about learning — it’s about living the energy of the on-premise industry. From the first toast to the final sendoff, every day delivers something to talk about long after San Diego.
Monday, February 23 – Opening Party
Step right up for an opening like never before. The new carnival-themed celebration is packed with can’t-miss moments, surprise activations, and the Vibe Awards, honoring the best in the beverage industry. It all kicks off after the Opening Session at 4 PM — and sets the tone for the week.
Tuesday, February 24 – Happy Hour
The good vibes keep flowing Tuesday evening. Sip what’s trending, connect with industry pros, and experience the flavors that are shaping menus nationwide. One night only — don’t miss it.
Wednesday, February 25 – Breakfast Bash
Rise, shine, and wrap up Vibe in style. The brand-new Breakfast Bash brings everyone together for great coffee, bites, and a few unexpected surprises before heading into the final General Session.
Why Attend Vibe 2026
Don’t miss your chance to be part of the only event that unites on-premise beverage leaders under one roof.
- Gain exclusive access to on-premise beverage decision-makers across national, regional, and emerging brands.
- Experience curated education tailored to your business challenges and growth goals.
- Connect with leading suppliers and discover the latest innovations in beverage development, operations, and strategy.
- Celebrate the relationships that drive the industry forward — because in hospitality, connection is everything.