Agenda Preview
In 2026, we’ve completely reimagined the Vibe Conference program from the ground up — new topics, fresh voices, and outside perspectives you won’t find anywhere else in the industry.
Get ready for Future Forward. A bold new program that breaks boundaries and challenges convention. Techno futurists and AI visionaries join the conversation to explore where innovation meets hospitality, while CEOs and industry leaders deliver the insights that matter most. You’ll also dive into social listening strategies, groundbreaking service models, and the trends that will define tomorrow’s guest experience.
The agenda will be announced soon, but here is a look at what to expect
- Predict the Future: Be the first to get unique future insights thanks to a combination of cutting-edge AI and alternative data sources most executives never consider.
- Stay Ahead of the Trends: Flavor trends start long before they hit the beverage alcohol market. Find out how to track them at the source.
- Cut the Wine Snobbery: An interactive session that includes tastings and techniques to boost wine sales.
- Play to Win: Learn how leading eatertainment concepts are rewriting the playbook on beverage strategy.
5 Parties. 3 Days. Unlimited Vibe.
Vibe isn’t just about learning — it’s about living the energy of the on-premise industry.
Monday, February 23 – Opening Night Party: Carnival
5pm-7pm | Following Special Opening Session 4pm-5pm
Step right up for a high-energy kickoff where creativity and innovation collide. The carnival-themed celebration features immersive brand activations, tastings from top beverage companies, food, games, and a live DJ. Plus, we’ll celebrate excellence announcing select supplier and operator awards! This year, awards will be given across our parties and general sessions!
Keep the excitement going with Late Night Party at Monkey Bar—unexpected flavor pairings, beats, and connections you’ll be talking about all week.
Tuesday, February 24 – Happy Hour Party
4:00-4:30pm Operators Only | 4:30-6:30pm Open to All
Mix, mingle, and taste what’s next—from bold new launches to trendsetting innovations. Discover the flavors shaping the future of on-premise beverage, then raise a glass as the Awards celebration continues!
Later: Unwind Vibe-style at Late Night at Monkey Bar, where the conversations (and creativity) flow well into the night.
Wednesday, February 25 – Breakfast Bash Party
8:30am-10:00am | Followed by a Can't Miss Closing General Session
Wake up inspired at this brand-new morning experience. Final awards will be given, including something extra special.
Why Attend Vibe 2026
Don’t miss your chance to be part of the only event that unites on-premise beverage leaders under one roof.
- Gain exclusive access to on-premise beverage decision-makers across national, regional, and emerging brands.
- Experience curated education tailored to your business challenges and growth goals.
- Connect with leading suppliers and discover the latest innovations in beverage development, operations, and strategy.
- Celebrate the relationships that drive the industry forward — because in hospitality, connection is everything.