Using Social Media to Predict Guest Behavior

Session details:

What if you could tap into what guests are already talking about—before they ever walk through your doors?

Discover how Ground Signal Founder & CEO Melki Ko breaks down how operators and beverage companies are using social conversations to spot what’s trending now—from cocktails and flavors to the occasions that drive real volume behind the bar.

Learn how suppliers and retailers are using AI to decode consumer behavior, spot emerging trends, and turn social buzz into bottom-line results—from understanding which occasions drive the most volume to identifying the next breakout cocktail before it hits your competitor's menu.

What you’ll learn:

• Social media insights: Top occasions, cocktails, and flavor profiles.
• Menu trend analysis: Leading categories, drinks, and ingredients.
• Depletion data: Is premiumization real? Which premium spirits are trending?
• Connecting social buzz to actual sales: Which occasions drive the most volume? What cocktails trend during these key occasions?
• Real-World Applications: Case studies on how supplier and retailer partners successfully leveraged Ground Signal data, including insights from Proximo and Understory in San Diego.