Creating Guest Loyalty

Session details:

In a crowded on-premise landscape, entertainment alone isn’t enough. Operators are winning customer loyalty by pairing experiences with beverage strategies that drive higher check averages and repeat visits.

Join leading entertainment venue operators as they share what's working (and what isn't) in their beverage programs and how they've integrated drinks—both alcoholic and non-alcoholic—into their entertainment offerings to drive measurable results.

You’ll learn:

• How beverage programs tie into entertainment and activity offerings
• How guest behavior is evolving across dayparts
• Staff training strategies for new beverage initiatives
• How to create beverage experiences that give guests a reason to stay, connect, and return

In a landscape where the experience itself has become the ultimate competitive advantage, discover how the winners are using beverage strategy as a powerful tool to capture guests' share of wallet and build lasting loyalty.